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ASEAN Journal on Hospitality and Tourism Vol. 21 Issue 1 2023

Vol. 21 No. 1 (2023)

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Articles Published in This Issue

Explore peer-reviewed research articles published in this issue.

Article

The Comprehension of the Nichar Community for the Development and Growth of the Destination as a Creative Tourism Destination?

The emerging concept in culture tourism is creative tourism, which allows visitors to grasp themselves in local traditions and culture. It is a way that can be utilized for the growth and development of communities. Creative Tourism can be seen as means of promoting prosperity and well-being in different countries. Although, (UNESCO, 2017) assessed the alteration of cultural tourism into creative tourism as it addresses more to the Sustainable Development Goals. The Structured Questionnaire was formed and a survey was conducted and 50 samples from each village were collected from for analysis…

Keywords
Creative tourism Community awareness SDG’s Perception
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researchpp. 1–16

Socio-Economic Factors and Tourism – Impact Analysis using Indicator Approach

The study uses an indicator approach to assess the socioeconomic impact on tourism in developing countries, using Sri Lanka as a case. Tourism is a flourishing sector in Sri Lanka that was affected by different aspects such as pandemics, terrorism, and economic, social, and political instabilities. Though the effects of these events have been studied separately, studies done to assess the socio-economic impact of tourism in Sri Lanka using an indicator approach are scarce; hence the study aims to fill this prevailing knowledge gap. Based on data availability, the study uses secondary data…

Keywords
Tourism Socio-Economic Impact Sri Lanka Indicator approach
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researchpp. 124–135

Identifying Critical Factors for Sustainable Tourism and Local Community Development: Evidence from Select Destinations in Bangladesh

Tourism has always acts as a catalyst to develop local economy, improve socio-cultural changes and life style of the people residing tourist destinations. To conduct this study 616 respondents were selected from Khulna, Jessore, Bagerhat, and Kushita. On the other hand, Socio-cultural condition are influencing for development of local destinations. This paper argues and figures out influential factors of Socio-cultural condition by its broader societal context for more effective policy making. The purpose of this study is to assess the critical factors for sustainable tourism and community…

Keywords
Local tourism Sustainable development Community development Employment opportunity
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researchpp. 17–34

Do TripAdvisor Valences are Trustworthy on South Asian Destinations?

Travellers prefer to rely on peers’ recommendations and review websites to look for reliable and unbiased information. Trustworthy communicators are more influential than the untrustworthy one. Trustworthy content is need of the hour in specific to post COVID19 travel. This research is analysing what propels a traveller towards destinations and empirically verify the valences of trustworthiness on TripAdvisor reviews. Content analysis of TripAdvisor reviews (153799 numbers) on South Asian destinations are captured, modelled, and analysed using Descriptive statistics, Regression Analysis and…

Keywords
TripAdvisor review valences Polarity analysis Trustworthiness Destinasions
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researchpp. 35–47

Evaluation of Tourism Recovery Innovations in D.I. Yogyakarta based on Data Analytics

Sector tourism is one of the sectors hardest hit by the Covid-19 pandemic. To accelerate recovery tourism, D.I. Yogyakarta stakeholder collaboration a series of innovations. From the supply side, D.I. Yogyakarta is trying to improve attractions and amenities, following the shifting in preferences of tourists. For increasing demand side, collaboration to intensified promotion healthy tourism. This study trying to measure how effective the innovation efforts to tourism recovery and identifying factors that affect them. Furthermore, efforts necessary to conduct could accelerate the satisfaction…

Keywords
Tourism Data analytic Sentiment analysis Social network analysis
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reviewpp. 48–63

A Scoping Review of the Hospitality Industry and Tertiary Partnership to Prepare Work-ready Graduates

This paper is a literature review, aimed to provide a comprehensive understanding of the collaboration between the hospitality higher educational sector and the industry to prepare work-ready graduates. A scoping review of 111 research papers published between April 2000 and September 2021 in reputable hospitality and tourism journals was conducted. Research revealed different perceptions between industry employers, educators, and students about competencies required of entry-level hospitality employees. Previous studies confirmed the positive impact of the industry-university collaboration…

Keywords
Hospitality education Industry-academia partnership Employability Hospitality graduates Human resources development
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researchpp. 64–80

A Destination Specific Analysis of Tourism Infrastructure in Kashmir Valley in the Course of Application of Composite Index Methodology

The paper is empirical in the course of methodological contributions and policy implications. It studies the quantity of tourism infrastructure obtainable for destinations in the Kashmir Valley. For analysis, quantitative data were collected from the head offices of numerous departments facilitating infrastructure facilities. The Union Territory of Jammu and Kashmir is widely famous for its tourism potentials. Nevertheless, it needs to catch up in tourism infrastructure. The low quantity is visible in components and needs a comprehensive measurement to identify lags. Subsequently, identifying…

Keywords
Infrastructure Destination specific Composite index Comparative analysis
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researchpp. 99–108

Implementation of Tri Hita Karana in Increasing Guest Satisfaction at Movenpick Resort & Spa Jimbaran Bali

This research aims to analyze the influence and efforts of the implementation of Tri Hita Karana in increasing guest satisfaction at Movenpick Resort & Spa Jimbaran Bali. Data collection methods used are observation and questionnaires. The number of respondents in this study amounted to 75 samples of guests staying overnight and one key informant using the incidental sampling method. The data analysis technique used is multiple linear regression analysis. Before the analysis, the validity and reliability tests were conducted on the questionnaires distributed to the respondents. Based on…

Keywords
Guest satisfaction Implementation Tri Hita Karana
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