Focus & Scope

5 min read

Exploring the Power of Visual Communication

Wimba: Jurnal Komunikasi Visual is dedicated to advancing scholarly discourse, creative inquiry, and innovative practices within the broad field of visual communication. The journal serves as a platform for researchers, educators, practitioners, and students to share knowledge, critical perspectives, and emerging developments that shape how visual messages are created, interpreted, and experienced across contemporary society.

Visual communication today extends beyond aesthetics and design execution. It encompasses the ways images, symbols, narratives, technologies, and interactive systems influence culture, behavior, education, industry, and social transformation. Wimba welcomes interdisciplinary contributions that investigate visual communication as both a creative practice and a field of scientific inquiry.

Research Areas

Visual Communication Design

Research and innovation related to communication strategies through visual media, visual narratives, information design, and audience engagement across digital and physical environments.

Graphic Design and Visual Identity

Studies exploring branding systems, editorial design, publication design, corporate identity, typography, and visual strategies that strengthen communication effectiveness.

Illustration and Visual Storytelling

Creative and academic investigations into illustration practices, narrative visualization, sequential imagery, comics, visual storytelling, and emerging narrative media.

Typography and Visual Language

Research examining typographic systems, letterform development, visual semiotics, visual literacy, and the role of typography in shaping communication and meaning.

Photography and Image Culture

Studies focusing on photographic practices, visual documentation, image interpretation, visual journalism, contemporary image culture, and photographic communication.

Multimedia and Interactive Design

Research on interactive experiences, digital media, user engagement, immersive environments, motion graphics, and emerging forms of multimedia communication.

User Interface and User Experience Design

Investigations into interface design, human-centered design approaches, usability, information architecture, interaction design, and digital user experiences.

Animation and Game Design

Contributions examining animation, digital storytelling, game-based communication, virtual environments, interactive narratives, and creative technology applications.

Advertising, Campaigns, and Strategic Communication

Research related to persuasive communication, social campaigns, advertising strategies, consumer engagement, brand communication, and visual marketing practices.

Branding and Packaging Design

Studies exploring brand development, visual identity systems, consumer perception, packaging innovation, and strategic visual differentiation.

Sign Systems and Environmental Graphics

Research addressing wayfinding systems, environmental communication, public information design, signage, spatial communication, and urban visual experiences.

Heritage, Culture, and Visual Tradition

Academic discussions on visual culture, traditional arts, local wisdom, cultural heritage, contemporary reinterpretation of tradition, and design rooted in cultural contexts.


Interdisciplinary Perspectives

Wimba encourages contributions that bridge design, communication, technology, culture, education, and society. The journal particularly welcomes research that explores how visual communication contributes to innovation, social impact, cultural sustainability, creative industries, and future-oriented design practices.

Through rigorous peer review and open access dissemination, Wimba seeks to foster meaningful dialogue and advance knowledge that strengthens the role of visual communication in shaping a more informed, creative, and connected world.