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STAYCATION: TREN PARIWISATA BARU UNTUK MEMAHAMI PERILAKU WISATAWAN (TOURIST BEHAVIOR) MILLENIAL PASCA COVID-19 DI KOTA BANDUNG

Abstract

The purpose of the study was to determine millennial tourist behaviour regarding the decision to doing staycation in hotel during the Covid-19 pandemic. Study Design: This research in the study was descriptive using a quantitative method. Methodology: The study population was consumer or millennial tourist who have stayed in hotels and accommodation around Bandung City. The researchers determined a sample size of 235 respondents. The data collection was performed using a questionnaire consist of multiple choice by selecting a Likert scale. The data processed using SPSS 25. Result: From the profile of 300 respondents of millennial tourist with range 20 – 39 y.o who have stayed in hotel accommodation during the Covid-19 pandemic most of female tourist by 69.4%. Millennial tourist dominated with jobs as a new employees that explain a monthly expenditure budget that can belong to the lower middle class, this group has a good interest in staying at Budget Hotel. Conclusion: From this study we can concluded that the characteristics of millennial tourist choose staycation during Covid-19 pandemic because they need as relaxation. Millennial tourist considered stay at hotel accommodation that have implemented health protocol policies to maintain tourist safety as CHSE Certification.

Keywords

Daftar Pustaka

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Winne Riesky Alifah S.Par lahir di Bandung 05 Agustus 1999. Saat ini saya merupakan mahasiswa aktif di Program Studi Magister Perencanaan Kepariwisataan di SAPPK ITB. Sebelumnya saya menyelesaikan studi saya pada program studi Industri Perjalanan Wisata di Poltekpar NHI Bandung tahun 2021. Saat ini, selain menjadi mahasiswa, Winne Riesky Alifah juga aktif dalam mengikuti kegiatan sosial dan pengembangan diri.

Dr. Drs. Suhirman, S.H., M.T, merupakan seorang dosen Program Studi Perencaanaan Kepariwisataan di Institut Teknologi Bandung . Beliau menyelesaikan pendidikan S1 di Universitas Padjajaran pada tahun 1992 yang kemudian melanjutkan pendidikan S2 di Institut Teknologi Bandung pada tahun 2000 dan melanjutkan pendidikan S3 di Institut Teknologi Bandung pada tahun 2011. Saat ini beliau menjabat sebagai Lektor Program Magister Studi Pembangunan dan Magister Perencanaan Kepariwisataan di Institut Teknologi Bandung.

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