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ASEAN Journal on Hospitality and Tourism Vol. 5 Issue 2 2006

Vol. 5 No. 2 (2006)

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Article

Service Quality in Malindi’s Tourism Industry

This study is an attempt to investigate the tourism service quality in Malindi, Kenya. It is based on a fieldwork research carried out in October through December 2000. SERVQUAL model was used in generation of questionnaires which were the primary tools for data collection. The study results suggest that, the performance-based measures of service quality can be used to provide an index of the quality perceptions of a tourist destination’s service providers. It provides insightful and meaningful information about tourists’ perceptions of a particular service. This study, for instance, found…

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Article

Low Cost Airlines in South East Asia: a View from Singapore

The paper is concerned with the concept and characteristics of low cost airlines which are a well established sector in North American and European civil aviation industries, but a fairly recent phenomenon in South East Asia. Trends within the region are discussed with particular reference to the case of Singapore which has seen an expansion in low cost airline activity. Further growth seems possible and likely, although new entrants are shown to face both opportunities and problems. The Western business model appears to be applicable in a regional context, yet some modifications may be…

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Job Satisfactionand Affective Commitmentas Predictors of In-role Behaviour: a Study Within the Malaysian Hotelindustry

The purpose of this paper is to contribute to the knowledge of how job satisfaction (extrinsic and intrinsic satisfaction) and affective commitment influence in-role behaviour of nonsupervisory workers employed within the Malaysian hotel industry. The mediating role of affective commitment on the relationship between job satisfaction and in-role behaviour was also investigated. Regression analyses on the 188 responses collected demonstrated that both intrinsic and extrinsic job satisfaction had positive relationships with affective commitment. Specifically, intrinsic satisfaction was found to…

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Article

An Improved New Model for Tourist Flow Between the Divided Two Koreas

On April 13-15, 2000 South and North Korean leaders gathered in Pyongyang for a meeting of peace ending over fifty years of hostilities. According to this meeting, South and North Korea were believed to be among the economies most directly affected by the world peace process. This had a large effect on both countries in many aspects, socially, politically and economically. One of the sectors, which may gain immediate benefits, is tourism even though the study of the relationship between tourism and peace is relatively new. This study investigates of peace tourism trends between politically…

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