Vol. 7 No. 2 (2008)

The present research empirically investigates the preferences of the respondents currently residing in Malaysia towards the promotion of heritage destinations in Kuala Lumpur. The present study makes an attempt to identify the key determinant factors that are actually hindering the heritage destination promotion in Malaysian context. For the purpose of the research, the attractions in Kuala Lumpur are segmented as Heritage, Architectural, Natural and Amusement landmarks. Data has been collected from a self-administered questionnaire, returned by 100 survey participants. In accordance with…

This paper is an exploratory study with the aim to examine travel motivation, travel difficulty and destination preference among the disabled community in Kuala Lumpur. A questionnaire was derived from focus group discussions, in-depth interviews and literature review. The questionnaires were distributed using convenience sampling and 176 of them returned and analyzed. The majority of respondents are young, pre-dominantly male and unemployed. They do take holidays especially to domestic destinations and most times accompanied by friends and family members. Disabled people face considerable…

Cross-border medical tourism can be broadly divided into two types, i.e. price-sensitive and quality sensitive. Price-sensitivity increases the likelihood of "lower cost overseas treatment" and qualitysensitivity promotes "higher cost overseas treatment". As medical tourism grows in Southeast Asia, home and host countries (a country may be both simultaneously) will be differentially affected. Medical tourism, in actuality an increase in demand for certain kinds of medical services (albeit by foreigners), may accelerate movements of health personnel, i.e., from poorer to richer countries,…

Tourism in Indonesia is now considered a crucial economic sector. However, tourism growth and economic receipts are considered to be low compared to the other Asian countries. One of the problems is believed to be associated with the limited number of competitive destinations to attract the potential market. Therefore enhancing tourism destinations in many places in the Indonesian archipelago is important. An opportunity was found in that this archipelago is home to a huge biodiversity and is endowed with a spectacular landscape. The recent increase in the demand for natural-based tourism…

This study examines consumption patterns, attributes, and consumer satisfaction in visiting theme farms in Taiwan. Four hundred and fifty questionnaires were distributed and 432 completed questionnaires returned. Descriptive, factor analysis and regression analysis is used in this study. Base on the results, only 55.9 % of respondents visit a theme farm at least once in the past year. They spend 2 to 6 hours at the theme farm. They prefer to be accompanied by family and friends when they visit the theme farm. Factor analysis results indicate that the underlying factors consumers’ attribute…