Vol. 21 No. 2 (2023)

COVID-19 pandemic, which triggered fear, has affected the tourism industry globally, and Philippine tourism was not an exception. Gen Z travelers, an underexplored generation, are seen to play a key factor in tourism innovations. Further, destination image in the context of COVID-19 pandemic has not yet been widely explored. This study aims to investigate the effect of Filipino Gen Z’s COVID-19 fear on their perception of cognitive, affective, and conative image. Partial least squares structural equation modelling (PLS-SEM) revealed that Gen Z’s COVID-19 fear did not have a significant effect…

This study investigates the impact of user generated content on online platforms, mainly known as Online Community Feedback (OCF). This study aims to highlight the importance of OCF in developing destination image. Content and feedback given by past visitors are more trustworthy as compare to any other information sources including advertisements by site managers or information from government ministries. Based on this phenomena authors of this paper have categorized and analyzed the feedback and comments of past tourist of Gilgit Baltistan Region of Pakistan. Authors have adopted…

Yogyakarta, Indonesia is home to a number of popular tourist spots, in addition to being the city of one of the top tertiary institutions, Universitas Gadjah Mada. However, this one of Indonesia's oldest colleges still offers only a few recreational opportunities and tourist attractions. This study aims to identify alternative tourism potentials at UGM by extracting data about cultural heritage, philosophy, and inspirational figures—the three main elements in this research—in order to close the gap and provide the concept of edu-heritage tour within the context of the university. The data…

Couples travelers grow exponentially and tend to visit more exotic destinations. Yet, the existing literature has largely concentrated its investigation on the context of Western destinations. A better understanding of couples travelers

This study aims to determine the effect of environmental beliefs on the intention to visit ecological site through ecotourism attitude. The location of this research was conducted in Ciletuh-Palabuhanratu UGGp. In this study, the exogenous variable used were environmental beliefs with ecotourism attitude as the mediating variable and intention to visit ecotourism as the endogenous variable. The type of this research uses descriptive and verification with explanatory research methods. The sampling technique used was purposive sampling, amounting to 460 respondents. The data analysis technique…

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator…