Vol. 12 No. 2 (2013)

Pilgrimage tourism is that form that is exclusively or strongly motivated for religious reasons. One of the oldest types of tourism and a worldwide phenomenon of religious history, it can be differentiated into various forms. The short-term religious tourism is distinguished by excursions to nearby pilgrimage centers or religious conferences. The long-term describes visits of several days or weeks to national and international pilgrimage sites or conferences. This paper investigates pilgrimage tourism and its issues and challenges and also it analysis the basic infrastructure issues in…

Traditionally within the developed western world, decisions concerning the preservation of heritage buildings and sites have been primarily based upon economic measurement and criteria. It is recognised that heritage assets offer many experiential qualities and hold importance to the wider lives of individuals; specifically, tourists and host communities imbue the sites with their own personal values and subjective significance. They seek personal meaning and connection through their experiences with heritage. In this way, the accountability of heritage building preservation can be viewed in…

The rapid growth of China

The purpose of this paper is to investigate the effects of both economic and noneconomic factors on the domestic tourist flow to Khanh Hoa province in the long run and the short run by using the general-to-specific approach. The findings reveal that weather variables have a significant effect on the tourism demand in the short run and long run. Furthermore, a positive effect from the lagged dependent variable suggests that word-of-mouth recommendation to potential tourists provides good signs in term of the Khanh Hoa tourism industry. Also, the demand for Vietnamese tourists seems to be…

This study examines the dimensional structure of the brand loyalty construct in the hotel industry context. Following recent developments in loyalty studies, brand loyalty is proposed as a three-dimensional construct consisting of attitudinal loyalty, conative loyalty, and behavioural loyalty. In addition to directly affecting behavioural loyalty, attitudinal loyalty influences behavioural loyalty indirectly through conative loyalty. This conceptualisation is supported by the statistical analysis and provides an improved of the brand loyalty construct compared to the existing…