Vol. 3 No. 2 (2011)

Gender representation is often used as an attribute of a product differentiation in the current packaging design. One of the woman representation could be found on the packaging design of ‘Kiranti’, a herbal ready to drink which is better known as a traditional medicine by earlier Javanese culture. Kiranti as a text is combined by verbal and visual elements that are meaningful to the readers. How the representation of women and constructions as well as decoding by its consumer are the main questions of this research. Using of discourse analysis method, Kiranti’s text can be traced not…

The development of informatics technology in the 21st century has changed the world as if there is no limit and distance. Communication process has been done through various avatar medium which replaces the presence of human body. Representation has become the main factor to visualize or to create an image of human being towards the universe. Surrogates is a science fiction movie which is presenting the representation of different kinds of thoughts and imagination about how life will be conducted in the future or when mankind will have got the avatar technology of human body which is exactly…

Vihara Satya Budhi merupakan salah satu peninggalan artefak budaya Cina yang memiliki bentuk arsitektur Cina . Sistem Hongshui dan konsep YinYang merupakan kunci dalam membangun tempat ibadat. Naga yang merupakan ornamen terpenting dalam klenteng memiliki kedudukan yang tinggi, bahkan posisi naga pada atap menjadi identitas bangunan Cina, karena memberikan makna bahwa bangunan tersebut merupakan bangunan penting, seperti istana dan kuil peribadatan. Kedudukan dan posisi naga pada kuil peribadatan merupakan satu hal yang menarik untuk diteliti. Penelitian ini mencoba melihat bentuk naga yang…

Nowadays, the integrations between Western principles of visual art with principles of Feng Shui in logo designs can easily be found in Indonesia. Principles of Feng Shui, often called as Feng Sui or Hong Sui, is an ancient Chinese way of thinking that emphasize in environment organization. Principles of Feng Shui's four key points are to produce a positive Qi energy, to maintain stability among Yin and Yang, to produce a productive cycle Wu Xing (Five Elements), and to represent the symbolism from Chinese culture. The purpose of this research is to establish an understanding on the…

Majalah berbahasa Jawa adalah bagian dari wacana yang terpinggirkan. Majalah tersebut terbit dengan tiras yang tergolong pas-pasan, yaitu di bawah 10.000 eksemplar. Ketika masih ada majalah-majalah yang terbit dengan bahasa daerah, maka tentunya menjadi menarik untuk memberikan apresiasi atau kritik terhadap eksistensinya. Pertanyaan lebih lanjut, apa yang ingin dicapai majalah-majalah ini jika oplahnya minim? Salah satu argumentasi yang bisa dijelaskan adalah masalah ideologi majalah. Tulisan ini hendak menguraikan tanda-tanda visual yang muncul pada sampul majalah Djaka Lodang, sebagai…