Vol. 5 No. 1 (2006)

The purpose of the study is to examine the extent to which the relationship between the internal service quality (ISQ) and employee satisfaction in a Vietnamese food and beverage service company. Based on the previous studies of Heskett et al, (1997) and Heinhuis et al. (1998), seven sub-measurements of ISQ and three sub-measurements of employee satisfaction are applied in the study. In addition, employee background as personal characteristics is also examined in the relation to employee satisfaction whilst cultural variables are held constant. This formal and descriptive correlational study…

This paper investigates the key resources and related key strategies that contribute the most to the enhancement of performance and competitiveness in multinational hotels. Using the interrelated resource and competence based theories of the firm, the case study approach including face-to-face interviews with key personnel in five multinational hotels was adopted. The findings of this research indicate that the key resources most capable of enhancing performance and competitiveness in hospitality organizations are human, organizational, technological, and reputational. Optimal related key…

From the viewpoints of urban architecture and culture, the cause of crises in modern tourism cities of China is analyzed and concluded as loss of urban cultural features. As a resolution, the status of historic blocks in those cities and their influence on local tourism are explored. Harmonization between the renewal and succession of historic blocks contributes to improving local residential environment and attracting more tourists. Based on the practice of theprotection project of Qing-He-Fang Street in Hangzhou, China, the architectural methodology and the technologic measures in historic…

This article presents the findings of a study regarding the prediction of tourism in Langkawi by using the Delphi Method. The study was conducted for the purpose of testing and implementing the Delphi Method as a qualitative method in predicting the future potential of tourism in Langkawi through the perceptions and evaluations of the tourism experts. Eight respondents were selected as judges in the study. The consensuses among the panel judges were reached only in the second-round of the questionnaire distribution. Thus, the findings indicated that the Delphi Method is an effective method to…

The main objective of the study is to explore the applicability of the choice experiment method to reveal preferences of visitors. The preferences are related to the attributes of eco-tourism resources in Taman Negara Malaysia. Four alternative sets of combinations of attributes which included types of accommodation, congestion levels, permitted length of stay per permit and entrance fees are given to visitors to choose. The results of the analysis on the probability of choice function reveal that types of accommodation, indicated by differences in room rates, and congestion levels are the…