Vol. 23 No. 2 (2025)

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This research uses a survey approach by distributing questionnaires through various online channels. The questionnaire was collected through various filters and screening questions, and a final sample of 1008 questionnaires were completed. The result indicated that Indonesian netizens prefer to avoid the risk in their tourism activities. This research shows that demographics affect the preferences and the influence of demographic factors on the…

This research explores the notable changes brought about by“social media on consumers' buying intentions in the travel sector. To achieve this, we utilized Davis's Technology Acceptance Model (TAM) from 1989, while introducing two additional factors: Trust and Tourists' Motivation, alongside Electronic Word-of-Mouth (E-WOM). The study employed a convenience sampling method and gathered data through an online survey instrument. Participants included Indian customers, and the collected data was analyzed using PLS 4.0 software. Results indicate that integrating TAM with elements of tourist…

The study presents a comprehensive knowledge mapping and bibliometric analysis of medical tourism research to understand global trends and directions. The exponential growth in medical tourism is driven by factors such as cost savings, access to specialised treatments, and reduced waiting times. The bibliometric analysis of research trends was conducted using CiteSpace 6.3. R1 and VOSviewer 1.6.20 software. The extracted dataset from the Scopus database includes 630 articles. The analysis highlighted significant international collaborations, with the United States, India, and Malaysia as…

This study investigates the effects of ambient conditions, one of the essential dimensions of the Servicescape Model, on restaurant customer satisfaction. Ambient conditions like lighting, music, scent, and temperature are extremely influential in shaping customer feelings and perceptions. Based on Bitner

This study aims to examine community participation in the development of sustainable cultural heritage tourism in Braga Tourism Village, Bandung City. Initiated by the Bandung City Office of Culture and Tourism (DISBUDPAR) through a top-down approach as part of a tourism village activation program, the implementation of this initiative has raised concerns regarding the limited involvement of local residents. A descriptive qualitative approach was employed, with data collected through document analysis, field observations, and in-depth interviews with key stakeholders including street vendors,…

This research examined the perspectives and experiences of hospitality professionals on the resurgence of the Philippine Holiday Economics Law, first enacted in 2007, discontinued in 2010 under the Aquino administration, and revived in 2022 during the Marcos administration. The policy strategically shifts holidays to create long weekends and boost domestic tourism as part of its recovery program following the COVID-19 pandemic. Based on grounded theory and lived experience theoretical perspectives, this study employed a qualitative research design through semi-structured interviews with 15…

This study examines how digital media and grassroots community participation mediate the experience of authenticity in Melaka, Malaysia, a UNESCO World Heritage city. Drawing on qualitative interviews with twenty participants, we apply the Cultural Authenticity-Spectrum Model (CASM) to interpret findings. CASM conceptualizes authenticity as a continuum rather than a binary, allowing analysis of experiences ranging from staged tourist pseudo-events to spontaneous local encounters. Tourists in Melaka reported mixed responses: many were influenced by curated social media imagery and enjoyed…