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Journal of Visual Art and Design Vol. 11 Issue 1 2019

Vol. 11 No. 1 (2019)

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Articles Published in This Issue

Explore peer-reviewed research articles published in this issue.

researchpp. 1–18

Macho Icons Going Places

This paper is an exploration of the increasing trend of popular macho representations on the back of three-wheeled auto rickshaws in the Punjab, Pakistan. Through an ethnographic field research it was observed that the painted visuals of popular icons in clichéd heroic poses are rampant on rickshaws, representing a mobile exhibition of urban folk art. These visuals are mostly taken from the local Punjabi film industry, which has eclipsed over the past two decades. This study further explored the reasons for the increase of male figures displayed on rickshaws (and other) popular art and the…

Keywords
ethnographic research macho representations male culture popular culture rickshaws
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researchpp. 19–34

Culture and Identity in Selected New Media Artworks in Malaysia 1993-2007

Contextual analysis studies based on cultural and identity aspects of fine art practice are still limited in Malaysia, especially concerning new media art, although new media as an artistic tool was introduced as early as the 1990s. Since the seminal exhibition on E-art was in 1997, since then systematic examination of new media artworks and their role in the Malaysian art history has only been limitedly done. The early approaches of new media art were varied, yet the subject matter, as discussed in this paper, was still mostly informed by the general proclivities of Malaysia artists at that…

Keywords
culture and identity Malaysian art National Cultural Policy New Media art postmodernity
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researchpp. 35–44

Color Coding and Thematic Environmental Graphic Design in Hermina Children

Hospitalization has a psychological impact on pediatric patients. A hospital is a complex environment, so wayfinding information needs to be provided by environmental graphics inside the building. It is necessary to design informative, communicative and educative environmental graphic design media that use color coding to support child development. The research problem was to create an environmental graphic design (EGD) for a children

Keywords
children color coding environmental graphic design hospital signage
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researchpp. 45–58

Analysis of Customers

People generally prefer to work or spend leisure time under natural light rather than artificial light. Direct sunlight that enters into leisure places interrupt guests when having a meal or are enjoying the surrounding natural environment. Bamboo curtains are commonly used in Indonesia to control natural light but they do not allow people to look outside. This research was aimed at solving this problem by developing three sets of colored glass curtains"“cool colored, warm colored and combined (warm/cool colored) "“ and testing them in a real situation, which involved test subjects having a…

Keywords
daylight glass curtains mood perception visual comfort
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