Vol. 10 No. 2 (2011)

The contribution of Japanese tourists to the total number of foreign tourists visiting Indonesia has always been very significant. Tourism authorities as well as tourism related enterprises therefore are normally interested in finding the factors affecting Japanese demand for tourism in Indonesia. This study attempts to analyze factors that influence Japanese demand for tourism in Indonesia by utlizing an econometric modeling. The model that results from this analysis is then used to forecast the number of Japanese tourists visiting Indonesia in 2011- 2015. The most significant factor that…

This study reports an assessment of brand loyalty across the origin of the brand in the hotel industry. This study endeavours to extend recent advances in services marketing theory on brand loyalty to the international and domestic brand level of analysis. Brand loyalty is proposed to consist of three dimensions (attitudinal loyalty, conative loyalty and behavioural loyalty) with service quality, perceived value, customer satisfaction, and brand image as its determinants. The results, drawn from sample of four-star hotels, support the proposed brand loyalty model across international and…

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers

The objectives of this investigation are to examine the potential for sustainable tourism for the Palaung ethnic group at Nor Lae Village, Chiang Mai, Thailand and to propose guidelines for making tourism for the group sustainable. The potential for tourism for the ethnic group includes its ethnic identity, hand-woven textiles, traditional music and dance, and organic farming produce. Firstly, classified under the MonKhmer language group, the Paluang remain distinct linguistically and culturally. Secondly, the ethnic textiles are hand-woven, using back-strapped looms, and natural dyes from…

The main purpose of this study is to explore the ways in which internationalization of hospitality education in Taiwan has grown and changed over time. Literature related to recent strategies and policies in internationalizing Taiwan

Obtaining guest delight has been highly emphasized by every hotel in the present era of intense competition for securing guest loyalty. This study, therefore, aims to show how guest delight is formed in the hotels. It involved interviews of 500 repeat guests of 62 hotels in the 5 star deluxe, 4 star, 3 star, Heritage Grand and unclassified categories in India. Only guests on repeat visit to these hotels were included as sampling elements in this study as guest delight is applicable only to them. It was noticed that 46 variables including food and beverage quality, availability of food and…

This paper demonstrated Participatory Geospatial Approach (PGA) to collect data and to examine the potential of existing resources for ecotourism development planning in the Biger, Gobi-Altai province, Mongolia. It attracts visitors its natural health resort services and quiet relaxing environment that it is one of Mongolia