Vol. 20 No. 3 (2022)

The COVID-19 outbreak has caused an unprecedented health crisis, had a significant economic impact on many worldwide sectors and transformed the tourism sector to unprecedented levels. Also, create new challenges and new development paths. The main findings show that online information sources gained weight over consulting friends and relatives. Except for specialised and advisory services, a significant advance in digitisation is expected, where online platforms will displace physical travel agencies. Additionally, technologies such as applications, e-payment, online check-in/out, and…

Pandemic COVID-19 has placed an unforeseen and unparalleled challenge to organizations worldwide. In an attempt to mitigate its consequences, the organizations have resorted to specific measures and adopted new mechanisms for their survival. This research encompasses a review of available literature on the “organizational responses to the COVID-19” focusing hospitality sector. It also assesses the impact of responsive measures on hospitality employees. Lastly, it addresses the new agendas for future research. Through a detailed assessment of data collected from 50 articles, the study explores…

The work systematically reviews the articles published on sustainable tourism during the COVID-19 pandemic. The paper focuses on the current state of knowledge on sustainable tourism, identifies the relevant opportunities for successful implementation and development of sustainability in the tourism industry and gives future directions. Scopus and Web of Science databases were searched, and 184 papers were identified from 2020-to 2021. Each article was evaluated for the study

This paper attempts to measure the relative importance of cognitive and affective factors in the context of hotel service satisfaction. Although the literature talks about the relative influence of cognitive and affective factors on satisfaction, it is generally mute on the “Impact Overlap” that may exist due to the simultaneity of the influence. The confoundedness created by this impact overlap is the research gap, which this paper tries to disentangle. Principal Component Analysis has been used to construct cognitive and affective indices based on the factors identified from the previous…

Travel behaviour will drive a trend in the tourism industry. Microtrends are fast-moving trends that impact destinations, hotels, attractions, and other businesses in the travel industry. Travel behaviour changes based on several factors; one of these factors is generation. These changes will occur as Gen Z travel patterns continue to evolve. This study aims to answer the characteristics, travel behaviour, and how the travel microtrends of Gen Z in Bali shape the present and future. The research method used qualitative with an exploratory study approach. Literature reviews, observations, and…

This research takes a case study in a cultural heritage tourism area on Onrust Archaeological Park by taking into account the role of local communities. Tourism is an important sector in increasing the economic growth of a country or region. This study aims to improve the welfare of local communities by prioritizing ecotourism aspects. The researcher used a qualitative descriptive analysis approach with data collection in the form of document studies, observations, and semi-structured interviews. This approach is considered appropriate in analyzing, describing, and summarizing the conditions…

Current theory in tourism marketing lacks understanding of how businesses signal trust to consumers to make destination-based choices. The present research investigates the role of E-WOM, destination image, familiarity, and trust (as mediator) in destination choice from signaling theory perspective. The theory suggests that there is asymmetric information between the receiver and sender which can be resolved by communicating various positive signals. This study aims to test interrelationships among these variables on destination choice. A random sample of 382 consumers having experience of…