Vol. 22 No. 3 (2024)

The current study intends to examine the effects of supply chain management procedures and customer focuses on the operational effectiveness of hotels. The study surveys four hundred & five hotel managers and employees from opulent five-star hotels in Mumbai Metropolitan city. We have used Structural equation modeling to examine the given data. According to the study, efficient supply chain management procedures and a focus on customer needs have a good impact on hotel operation efficiency. Critical customer orientation practices include customer service, the best products/services in the…

This study aims to explore attractions in four destinations: Australia, Hong Kong, Singapore, and the United Kingdom. The paper sought to answer the following research questions about whether attractions play a different role in attracting travellers or merely satisfying needs. A qualitative research methodology was used to compare different perspectives from four market sources from each destination using the Travel Career Pattern (TCP) theory and tourism product taxonomy. The approach taken in this study is as follows: an exploratory investigation of the existing framework using secondary…

The study was conducted to assess green business practices among star-rated hotels in the Kumasi Metropolitan Area. This employed a survey and used a questionnaire to collect data from 60 managers from 84 licensed star-rating hotels.Data was analysed using both descriptive and inferential tests.The study results showed that star-rated hotels have implemented environmentally friendly practices, taking steps to reduce their water usage, adopting sustainable business practices for the long-term benefit of the environment, regular maintenance of sanitary facilities and pipes to prevent losses,…

This paper presents a study that aims at investigating relationship between childhood stories and intention to visit the places in the stories. It involved 145 Tourism college students in Indonesia who rated their answers to 17 statements on an e-questionnaire using a 5-point Likert scale. Findings of the study showed there is a significant relationship between childhood stories and intention to visit. However, despite respondents’ interest in visiting the places in their childhood stories, they still would consider visiting other places beyond the places in their childhood stories provided…

This study investigated the elements affecting job satisfaction and employee loyalty among employees from Generations X, Y, and Z in Bangkok

The present study aims to explain the formulation and implementation of the tourism village policy in West Kalimantan, Indonesia. The existing tourism village policy and the fact that the village is centred on the national development agenda in Indonesia has shifted more attention towards all villages. By doing explanatory qualitative research through interviews, observation, and literature study at Pentek Sustainable Tourism Village in Mempawah Regency from August to October 2021,this research discovered that the tourism village manager can improve the management of natural, historical, and…

Prambanan Temple and Borobudur Temple, managed by PT Taman Wisata Candi, play a crucial role in implementing these venue indicators, as they are key providers of event venues at local, national, and international levels. This research employs qualitative research methods with descriptive analysis approach, including interviews with stakeholders at PT Taman Wisata Candi involved in event management. The aim is to understand the role of temple management in supporting sustainable events as a venue provider. The findings indicate that the management has followed the principles of sustainable…

This study investigates the mediating roles of hedonic value and customer satisfaction in influencing the associations between brand experience and brand loyalty. Using a quantitative online survey method, we gathered 384 completed responses from young consumers currently studying at universities. Structured equation modelling and bootstrapping were used to test the hypotheses. The findings yielded significant associations between the variables. The significant mediating roles of hedonic value and customer satisfaction are worth noting. This study expands the existing literature by…