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ASEAN Journal on Hospitality and Tourism Vol. 23 Issue 1 2025

Vol. 23 No. 1 (2025)

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Articles Published in This Issue

Explore peer-reviewed research articles published in this issue.

researchpp. 1–14

Does the Occurrence of a High-Impact Temporary Incident Disrupt the SERVQUAL Model? Evidence from the Indian Hospitality Industry

The occurrence of COVID-19 made the authors seek to find out if the SERVQUAL model holds good during high-impact temporary incidents or if adding new dimensions can improve the satisfaction prediction. The motive of this research is to observe how the five dimensions of the SERVQUAL Model play out during an unusual high-impact temporary event like the COVID-19 pandemic to measure customer satisfaction, and if the COVID protocol measures adopted by the hospitality industry have any impact on the relative importance of the SERVQUAL dimensions on the overall satisfaction of the customers. This…

Keywords
Hotel Industry SERVQUAL Model Customer Satisfaction Customer Retention Travel and Tourism Desired Service Level Service Quality SmartPLS
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researchpp. 15–33

Identifying Effective Halal Attributes for Muslim Tourists in Japan: Perspectives from Supply and Demand

Halal tourism is growing for Muslim and non-Muslim destinations due to Muslim population growth. Halal tourism is harder in non-Muslim countries due to cultural differences. Previous research investigated halal attributes from the perspective of the demand side. This study investigated Japan

Keywords
Tourism Marketing Halal Tourism Halal Attributes Non-Muslim Destinations Muslim Tourists Indigenous Resources
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researchpp. 34–47

Botanic Garden Tourism: An Implementation of Sustainability Principle through Tourism Private Partner Collaboration in Bogor Botanic Garden

All tourism activities in the botanic garden should support its primary function. Tourism activities in botanic gardens are required to maintain the sustainability of botanic gardens as plant ex-situ conservation. Since 2021, the private sector has managed tourism in the Bogor Botanic Garden. The importance of evaluating the sustainability of ecological/environmental, socio-cultural, and institutional aspects in the Bogor Botanic Garden after private partners manage the tourism. The research method uses Multidimensional scaling RAP-Sustourism. The research informants include the private…

Keywords
Sustainable tourism Botanic garden Ex-situ conservation Bogor botanic garden
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researchpp. 48–65

An Investigation on the Crisis Management Practices of Boutique Hotels and Villas in Sri Lanka: Lessons from the COVID-19 Era

This study investigates the key crisis experiences and coping management strategies adopted by boutique hotels and villas in Sri Lanka with specific reference to the coronavirus (COVID-19) pandemic and the subsequent economic downturn era in Sri Lanka. A qualitative research method was adopted in conducting the study. Data was gathered using eight semi-structured interviews targeting general managers of registered boutique hotels and villas in Sri Lanka, selected through the snowball sampling technique. The thematic analysis was conducted to extract the main ideas from the transcripts. The…

Keywords
Crisis Experiences Crisis Management Strategies Boutique Hotels and Villas Tourism Industry Covid-19
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researchpp. 66–78

Sustainable Tourism through the Tri Hita Karana Concept

This study examines how the implementation of the Tri Hita Karana (THK) concept can support sustainable tourism. The participants for this study were selected using a purposive sampling technique. Data collection was conducted through observations and interviews. The data analysis method employed qualitative research techniques, including transcription, data reduction, data presentation, and drawing conclusions. The results of this study reveal that Anantara Uluwatu Bali Resort has successfully implemented the THK concept, as evidenced by the fulfillment of all indicators related to…

Keywords
Tri Hita Karana Sustainable Tourism Implementation
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researchpp. 79–88

Negotiating the Waves and Tides of Life: Challenges, Opportunities, and Coping of Skimboarders in Dahican, Mindanao, Philippines

Employing qualitative methods, particularly phenomenological research designs, this study explored the lived experiences and coping strategies of skimboarders in Dahican, Mindanao. Studies have shown varying effects of ecotourism on locals. In this study, the result shows the existence of affirmative and negative effects of tourism. Skimboarders faced physical struggles in learning the sport due to its technical difficulty, high temperatures, and exhaustion. On the emotional and psychological struggles, dealing with unforgiving tourist who treats them as mere commodities or human beings being…

Keywords
Tourism Skimboarding Phenomenology Experiences Philippines
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