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ASEAN Journal on Hospitality and Tourism Vol. 23 Issue 3 2025

Vol. 23 No. 3 (2025)

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Articles Published in This Issue

Explore peer-reviewed research articles published in this issue.

researchpp. 200–216

How Do International Tourists Choose Vegetarian Restaurant? A Thematic Analysis of TripAdvisor Reviews

Customer satisfaction is the mantra for successful and sustainable vegetarian restaurants. However, the existing literature has failed to provide a comprehensive taxonomy of this phenomenon because studies have primarily been conducted in the Western world, focusing on domestic customers, overlooking Asian contexts, and adopting the perspective of international tourists traveling to these regions. Gaining insights from the Asian context, specifically from international tourists who travel to Indonesia, may offer a better understanding of such a phenomenon. Online comments on the TripAdvisor…

Keywords
Vegetarian Restaurant Taxonomy Indonesia TripAdvisor Thematic Analysis
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researchpp. 217–236

Beyond Static and Singular Community: Diverse Participation of the Baduy Community in Tourism

This study examines the diverse forms of tourism participation within the Baduy community in Indonesia, challenging monolithic portrayals of indigenous peoples as either wholly resistant or fully accepting of tourism. Drawing on qualitative fieldwork and thematic analysis, the research reveals a spectrum of responses, ranging from non-participation and cautious engagement to proactive involvement, shaped by a range of interrelated factors. These include spatial proximity to visitor routes, generational positioning, spiritual orientation, motivation, gender roles, and networks. The findings…

Keywords
Baduy Community Indigenous Tourism Participation Negotiation Agency
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researchpp. 237–253

Integrating Tourism Villages Through Thematic Toursim Route Development: A Case Study in Bangka Island

Bangka Island, as one of the economic centres and the government hub of the Bangka Belitung Islands Province, plays a strategic role in fostering theregional self-suffiency. Bangka Island as the largest island in the Province of Bangka Belitung Islands has the largest population as well as an abundant potential resources for tourist attractions. To develop these potential reseorces into tourist attractions, the participation of host community is essential. The tourist village as a form of tourism destination should be able to play its function in optimising the various tourist attractions…

Keywords
Integrated Development Tourism Village Bangka Island Thematic Tourism
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researchpp. 254–266

Intellectual Property Rights and Gastronomy for Traditional Cuisine Tourism in Yogyakarta

Intellectual Property Rights (IPR) offer critical legal protection for human creations. While gastronomy explores the link between culture and cuisine, the intersection of IPR protection and traditional cuisine tourism remains underexplored in legal scholarship, creating a significant research gap. This paper investigates how IPR can be leveraged to promote traditional cuisine tourism in the Special Region of Yogyakarta. Employing a normative legal research method with statutory and conceptual approaches, the analysis reveals that while traditional cuisine is not directly protectable,…

Keywords
Intellectual Property Rights Gastronomy Traditional Cuisine Yogyakarta
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researchpp. 267–285

Decarbonizing Hospitality: A Theoretical Framework for Achieving Net Zero

The compelling objective is to introduces a comprehensive theoretical framework for the Malaysian hospitality industry to achieve Net Zero status by addressing significant environmental challenges through sustainable practices. The methodology involved an extensive review of literature, policies, and sustainability initiatives, drawing on data from academic publications, government reports, industry documents, and reputable online sources. Anchored firmly in the ideals of sustainable development, systems thinking, and corporate responsibility, the framework confronts pressing challenges with…

Keywords
Net Zero Sustainable Hospitality Industry Carbon Neutrality
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