How Do International Tourists Choose Vegetarian Restaurant? A Thematic Analysis of TripAdvisor Reviews
Customer satisfaction is the mantra for successful and sustainable vegetarian restaurants. However, the existing literature has failed to provide a comprehensive taxonomy of this phenomenon because studies have primarily been conducted in the Western world, focusing on domestic customers, overlooking Asian contexts, and adopting the perspective of international tourists traveling to these regions. Gaining insights from the Asian context, specifically from international tourists who travel to Indonesia, may offer a better understanding of such a phenomenon. Online comments on the TripAdvisor…




