Vol. 4 No. 1 (2005)

This study aims to identify the factor that affect tourists’ preferences regarding cruising between Taiwan and its minor islands. To some extent, such cruise serve as a hypothetical travel product. A stated preference technique is employed and two-stage surveys are conducted to collect the tourist’s preference data. A binary logit model is then used to determine individuals’ preferences in relation to cruises and to estimate the parameters. The factors found to affect the tourist’s preferences in relation to cruises are the tourists’ perceptions of cruises, as well as the service attributes…

This paper attempted to examine the extent of use of information technology among Philippine hotels, their speed in adopting technology, the degree to which these hotels actually use new technology; and to investigate factors that influence their decision to adopt or not technology. The study found that Philippine hotels, though quite late in technology adoption, own a mix of information technologies that appear to slant towards improving guest service. The intrinsic characteristics of technology seem to be the main factor in the decision to adopt technology while IT illiteracy and the…

Tourism is the largest component ofMalindi

Possessing a unique range of high value ecosystems, landscapes, heritage and indigenous cultures, Yunnan (China) has embraced ecotourism as the major form of tourism activity promoted by the provincial authorities. Unfortunately, few government officials or private sector investors are aware of the requirements for establishing and maintaining a long term sustainable industry based on the principles of ecotourism and sustainabiity. Many of the tourism projects labelled as

More and more students choose Hospitality and Tourism Management (HTM) as their subject field in the universities and colleges in both Mainland China and Taiwan. The objective of this study was to investigate motivations of undergraduate students in choosing a HTM program for both Mainland China and Taiwan. The result of a factor analysis identified five factor domains for undergraduate students in both places. A cluster analysis produced four distinc-tive clusters for undergraduate students. Differences between Mainland Chinese and Taiwan-ese students were revealed in their motivations in…

At the end of 1996, international tourist arrivals reached 600 million, generating US $423 billion. By the year 2020 tourist arrivals will reach to 1.6 million (WTO, 1997). Despite the strength of global tourist demand, many destinations especially in the third world, are facing fluctuations in tourist arrivals, due to unsafe political conditions. Richter (1992, p.36) points at the fifth critical element

This paper reports the result of an exploratory study of the application of Terenzini et al. (2001) and Eringa et al. (2002) to an educational institution, one of the N