Vol. 19 No. 2 (2021)

Sri Lanka is one of the fastest-growing tourist destinations in the world. Amongst tourists’attractions, “Cultural Triangle”, a region of the cultural heritage of the country has becomethe highest income generating destination. However, when compared with the othertourists’ destinations of the country, the number of tourists visiting the cultural triangle islow. As the literature reveals, the attributes of the destination matter in destinationselection by the international tourists. Thus, considering the importance of this region asthe top income contributor but not in terms of the number of…

Destination Image is a psychological set of emotions in a tourist’s mind. This study is aninquiry from 384 Foreign Nationals who included destination Himachal in their visit toIndia. The latent factors of ‘destination image’ were extracted and validated throughstructural equation modeling (SEM). Out of the ten explored latent factors ‘affective’dimension is the major element followed by ‘infrastructure’, ‘culture’ and ‘safety’ are actingas significant persuading forces in destination image formation. The study will help variousorganizations and agencies to position their tourism products.…

There is a dearth of studies on synthesising the resource-advantage theory and Hofstede cultural dimensions that explore the influence of customer orientation and knowledge creation on the firm performance for small hotels. This paper reviews extant literature that provides insights on the influence of customer orientation and knowledge creation on firm performance. In-depth interviews with three hotel owners and three hotel managers were performed in this study. The results disclose that by forging memorable and positive customer experiences and developing informed knowledge databases are…

Highly developed online facilities by travel agents have grown drastically over the past years. Internet is taking over the businesses of traditional travel agents in their existing as well as emerging markets. Due to the dynamic and diverse nature of technology, the travellers are seeking to optimize their travel attitude in an effective manner while implicating several threats. Amidst all changes, this study investigated the attitude of Indonesian travellers visiting traditional travel agents. A self-administrated online survey was used to collect the data from local travellers of…

Tourism is a prima donna sector that has a major contribution to the economy of the people and Indonesia

This study aims to assess the role of financial institutions in promoting tourismentrepreneurship in the state of Kerala; Kerala is a brand of Indian tourism and the destinyof world tourism. The study highlights the acumen behind the promotion of tourismentrepreneurship, tourism opportunities in Kerala and identifies the role of financialinstitutions in exploring tourism opportunities with the primary data sourced from 222tourism entrepreneurs of Kerala. The study found that financial institutions significantlyassist tourism enterprises in asset creation. Further, the findings reveal a…