Vol. 19 No. 3 (2021)

This study looks at the decision-making in selecting a higher education programme from a consumer behaviour perspective and examines who influence students when making the decision on which hospitality and tourism Bachelor’s degree to pursue. Qualitative focus group interviews with current undergraduate students were conducted. The findings show that the most significant influencers are ‘friends and classmates’ followed by ‘family’ then ‘teachers’, while the cultural influence of Confucianism and collectivism might be the underlying basis for the decision process. Thus, higher education…

The aviation industry has evolved rapidly in recent years, and so have consumer expectations with regard to air travel. This study examines how air travellers conceptualise in-flight experience. Using a mixed-methods approach, this study is divided into two phases. First, semi-structured qualitative interviews were undertaken with 32 members of the flying public and analysed using thematic analysis. Second, based upon the key themes identified in the first phase, a questionnaire (with both quantitative and qualitative questions) was developed and administered to 151 participants. The first…

In the emerging market, the usage of smartphone apps is playing an imperative role and supporting travelers in their online hotel bookings. This study aims to examine the various determinants that affect travelers’ behavioral intention regarding hotel booking through smartphone apps. Data was collected from 379 hotel guests who used smartphone apps for hotel bookings. The respondents for this study are taken from Delhi. Further, the hypotheses of this study were validated with the help of structural equation modeling (SEM) using partial least squares (PLS). The results of this study found all…

This research was framed as an attempt to empirically retest the assumed relationship between political empowerment and resident support for ecotourism, with perceived benefits and perceived costs as mediating variables. The study is analytical-descriptive in nature and followed a cross-sectional survey design. The survey participants included the local inhabitants of the ecotourism zones of three protected areas in India. On the basis of a review of the literature pertaining to community-based tourism, an initial research instrument was developed. This questionnaire included items to measure…

Herzberg’s two-factor theory of motivation was employed in this study to analyze elements linked with job satisfaction and performance among employees in the accommodation sector. The researcher employed the descriptive-correlational methods of research, through questionnaires. The survey tool was validated by experts in the field of education, statistics and research and is highly accepted in terms of a Cronbach α of 0.988 which indicated an excellent index of reliability. Weighted Mean and Goodman and Kruskal’s Gamma Correlation determined the relationships between variables. The results…

Post-Covid-19 pandemic, the supply chains of all the trades faced a setback, but the tourism sector faced an extended jolt of this disaster. Religious tourism, which has been adding a sizeable revenue to Indian GDP, came to a downfall. This manuscript aims to identify and model the enablers of the religious tourism supply chain for reviving the economy in the post-Covid era. The research paper elucidates that post-shock of Covid-19, understanding religious tourism enablers will provide opportunities to all the stakeholders of this chain. Eleven enablers for the religious tourism supply chain…

The purpose of this study is to examine how social capital affected the resilience strategy in a tourist destination during the COVID-19 pandemic by visiting Nglanggeran Tourism Village case. Nglanggeran has become one of tourist destinations in DIY, or even in Indonesia, that was formally reoperated earliest whilst a pandemic is still underway. On the other hand, they are regarded as one of the best tourism villages in Indonesia and South-East Asia that are entirely run by locals, with many representatives from other tourism villages frequently visiting Nglanggeran for benchmarking purposes.…

This article aims to understand factors that influence the acceptance of tourism academia toward the implementation of a new-normal policy for the tourism industry in Bali. Data were collected from an online survey. The population from which the sample was derived was the tourism lecturers of Bali Tourism Polytechnic. The sample size was 88, representing a population of 151 lecturers. It corresponds to the statistical power of 0,90. Statistical descriptive analysis and multiple linear regression analysis were performed to analysis the data. The result of the research shows that acceptance of…

Potential cultural differences between China and Taiwan are explored using Hofstede’s Values Survey Module (VSM94). The focus is on workers in hotels that cater to Western visitors. Hofstede’s VSM was administered to hotel workers in Tainan, Taiwan, and Shanghai, China. A comparison shows worker attitudes to be, in general, highly similar. Differences, however, on some scales, especially Power Distance, indicate that different managerial styles will be successful in the two countries. Qualitative data from industry stakeholders corroborate and elaborate on our findings.