Vol. 22 No. 3 (2023)

Jawa Barat memiliki kekayaan sumber daya alam yang melimpah dan hasil kerajinan yang beragam dari berbagai daerah. Selain karena faktor sumber daya alamnya, keunikan produk kerajinan juga merupakan hasil dari buah pikir dan tenaga para perajinnya. Salah satunya adalah kerajinan bambu di Selaawi yang dikenal melalui produk sangkar burung, keranjang anyaman bambu dan sebagainya. Kerajinan lain di Jawa Barat yang juga masih bertahan dan menjadi ciri khas daerahnya adalah sentra sapu ijuk di Purwakarta. Dalam melakukan proses produksi, para perajin bambu di Selaawi dan perajin sapu ijuk di…

This article evaluates the integration of virtual reality (VR) technology in foreign language training for SMEs in Indonesia using the Kirkpatrick Model. The study involved SME actors from various industries who participated in a tailored VR language training program. Surveys and interviews were conducted to assess participants

The demographic and geographical conditions of the community are thought to have an influence on technology acceptance. However, there are not many studies which have evaluated the demographic and geographical conditions of the community in terms of the use of technology, especially application-based technology that directly interacts with the community. This study uses a modified technology acceptance model (TAM) as a theoretical framework. This case study investigates whether community demographics and geography influence the acceptance of Shopee Paylater among the people of Solo Raya. The…

This study examines the impact of e-government and corruption control on government effectiveness and economic growth in lower-middle-income countries in Asia. This study uses SMART PLS to test construct validity, reliability, and discriminant validity to assess data quality. Data is obtained from Worldbank and UN e-government surveys. The results of the study show that e-government has a positive and significant effect on government effectiveness, with a P-value of 0.000 and a T-statistic of 3,664. Control of corruption affects government effectiveness with a P-value of 0.001 and a…

The refusal act is one of the essential speech acts in the linguistic realm. Refusal is not confined to verbal action; it also has physical properties, exhibited by its prosodic structure. The present study discusses the prosody of the refusal act in the Oosama no Resutoran drama and employs a qualitative descriptive method. The refusal act that was taken from the drama is used as the data. The Praat application is utilized in the analysis stage. The findings show that intonation and pitch are intertwined. A further discovery is that emotion influences the realization of the refusal act,…

This research departs from scientific studies on urban communities that experienced changes in behavior during the COVID-19 pandemic. The purpose of this research is to find a new portrait discourse of post-pandemic community behavior on the island of Bali. The method in this study uses a qualitative method with data collection techniques such as in-depth interviews, observation, and literature studies, which are and analyzed using an interactive analysis model. The locations chosen in this study were four cities or districts in Bali Province, namely Denpasar, Badung, Gianyar, and Tabanan.…

Kota Bandung berada pada urutan pertama kota termacet se-Indonesia berdasarkan survei dari Asia Development Bank pada bulan Oktober 2019. Situasi kemacetan dapat memengaruhi kondisi fisik dan psikologis seseorang. Situasi tersebut mendorong seorang pengendara untuk berperilaku aggressive driving agar cepat sampai ke tempat tujuan. Penelitian ini bertujuan untuk menganalisis pengaruh kemacetan di Jalan Raya Kopo terhadap perilaku aggressive driving pengendara motor. Metode yang digunakan yaitu deskriptif kuantitatif. Data dikumpulkan melalui kuesioner yang disebar kepada 100 orang responden…

Isu lingkungan global saat ini semakin mengukuhkan urgensi penerapan ekonomi sirkular. Hal ini mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk merenungkan aspek ekonomi, lingkungan, dan sosial yang memengaruhi implementasi tersebut. Penelitian ini bertujuan untuk menentukan penerapan prinsip ekonomi sirkular pada UMKM fesyen yang berlokasi di Kota Bandung. Secara khusus, tiga tujuan diteliti, yaitu mengidentifikasi kategori UMKM fesyen yang mengadopsi prinsip ekonomi sirkular, memperkirakan nilai Indikator Keberlanjutan Remanufaktur (RSI) bagi UMKM fesyen yang menerapkan prinsip…

Tingkat persaingan dalam bisnis semakin ketat, sehingga UMKM memanfaatkan influencer marketing sebagai strategi pemasaran bagi produk atau jasa yang dimiliki. Aplikasi Brandingku sebuah ide aplikasi yang dirancang sebagai influencer marketing platform, bertujuan menghubungkan UMKM dan influencer. Brandingku memiliki solusi yang dapat mempermudah UMKM menemukan influencer yang tepat berdasarkan kategori produk atau jasa, target pasar dan demografi. Dalam pengembangan aplikasi Brandingku, dibutuhkan analisis strategi manajemen hubungan pelanggan menggunakan metode Customer Portfolio Management…

The urgency of this research is that Indonesian people still have low interest in using electric motorbikes, indicating that sales of electric motorbikes in Indonesia are still low. Indonesian people are skeptical about electric motorbikes due to their battery life and the relatively higher price than conventional motorbikes. In this research, an additional EM module product was designed as a solution to answer these doubts. This research is an initial design process aimed at obtaining target product specifications for additional EM modules from the results of identifying user needs as a…

This article provides a comprehensive review and analysis of Philip Graves' "Consumer.ology", a seminal work that offers a fresh perspective on consumer behavior. The book challenges traditional market research theories and aligns with certain psychological and sociological theories, emphasizing the importance of environmental influences, unconscious factors, and social context in shaping consumer behavior. The article delves into the "Crowd Factor" in consumer behavior, a concept particularly relevant in today's digital age where online commerce dominates and celebrity endorsements, along…