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ASEAN Journal on Hospitality and Tourism Vol. 20 Issue 1 2022

Vol. 20 No. 1 (2022)

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Articles Published in This Issue

Explore peer-reviewed research articles published in this issue.

researchpp. 1–16

Marketing of Tourism Destination in the Context of Tiger Safari

Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting.

Keywords
Tiger tourism Destination Marketing Orienteering problem Tourist trip design problem
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researchpp. 106–122

The Perceived Authenticity of The Bumi Manusia Film-set at Gamplong Studio Alam Sleman as a Film-Induced Tourist Attraction

The purpose of this study is to examine tourists’ perceptions of authenticity at Gamplong Studio Alam Sleman (GSAS) as a film-induced tourism attraction. Theoplacity, a theoretical framework proposed by Belhassen, et al (2008), was adapted as a guide in developing interview questions. The research was conducted using a descriptive-qualitative approach, with six tourists from outside the Province of Daerah Istimewa Yogyakarta (DIY) serving as informants. The findings revealed that the tourists’ perceptions of authentic experience at GSAS as a film-induced tourism attraction are influenced by…

Keywords
Perceived authenticity Authenticity experience Theoplacity Bumi Manusia Gamplong Studio Alam Sleman
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researchpp. 17–27

Renewed Quality for Cultural Cities: A New Approach to Manage the Tourist Area of Puri Saren Ubud in Times of Covid-19

Puri Saren Ubud is one of the heritage tourist areas as well as the residence of the king and his family who hold the government. The tourist area is one of the attractive destinations for tourists to visit. The Covid-19 pandemic has had a major impact on tourist visits to Bali, including to Puri Saren Ubud, whose numbers are decreasing and impacting the economic income of the surrounding community. Puri Saren Ubud based on its spatial typology uses the concept of traditional Balinese architecture which consists of three spatial functions, namely macro, micro and meso rooms and has met room…

Keywords
ICT Tourism Covid-19 crises Puri Saren Ubud
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researchpp. 28–55

Online Travel Agencies (OTAs) and Hoteliers’ Relationships: Do Social and Cognitive Relationships Matter?

This study aims to discover if social relationship as measured by shared value, duration and non-economic satisfaction and cognitive relationship as measured by task performance and economic satisfaction affect OTAs-hoteliers’ relationship, which is measured through trust and commitment. Data was collected from hotels’ operation managers, senior managers, financial executives, business owners, and partners through online surveys. A total of 208 usable questionnaires were returned from 577, resulting in a response rate of 36.04 per cent. The hypotheses were tested using SEM and mediation…

Keywords
Social relationship Cognitive relationship Trust Relationship commitment
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researchpp. 28–37

Towards Green Tourism Development: Customers’ Perception of Using Plastic Products in the 5-star Hotels in Ho Chi Minh City

In recent years, green tourism has become a development trend, attracting the attention of the community, tourism businesses and tourists in many countries around the world. However, the approach of green tourism development in Vietnam is still limited in terms of scale and participants. This article examines the situation of using plastic products and the plastic waste treatment in the 5-star hotels in Ho Chi Minh City. Specifically, this study aims to explore the perception of customers of the use of plastic products. By doing so, the study contributes to clarifying the current situation of…

Keywords
Green tourism Plastic products Hotels Sustainable tourism
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researchpp. 56–73

Role of Celebrity Image-Congruence in Predicting Travel Behaviour Intention

The objective of this research was to investigate how the perceived image congruence of the traveller influences the relationship between celebrity endorser attributes and travel behaviour intentions in the tourism context. 310 respondents were surveyed using online convenient sampling in India. Hypotheses were tested using structured equation modelling. The results suggest that endorser celebrity traits of physical attractiveness, trustworthiness, and expertise positively impact a tourist’s intention to revisit or recommend the endorsed destination. Additionally, greater image congruence…

Keywords
Celebrity endorsement Image congruence Tourism destination Destination image Behaviour intentions
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researchpp. 74–93

Research Framework: Tourist Walkability and Sustainable Tourism Impact on Residents

Tourist walkability has the latent possibility to change how the travelling public moves around tourist destinations. This research paper brings in new perspectives that studies wide-ranging implications of tourist walkability. Set through the lens of Tourism Area Life Cycle, and residents’ perception of community-based tourism, the paper discusses the trepidations and developments in economic, environmental sustainability, quality-of-life satisfaction, and socio-cultural aspects of this urban and recreational tourism activity. A critical review of relevant literature, predominantly from 2011…

Keywords
Tourist Walkability Sustainability Community-based tourism Tourism area life cycle
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researchpp. 94–105

Recovery Strategies of Tourism Businesses in the COVID-19 Pandemic in Indonesia

This paper explores compatible recovery strategies executed by the tourism business owners to survive their businesses due to the undeniable stagnation of the Covid-19 pandemic in Indonesia. The present study utilizes semi-structured online interviews to explore participants

Keywords
Tourism Business tourism Recovery strategy COVID-19
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