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ASEAN Journal on Hospitality and Tourism Vol. 24 Issue 1 2026

Vol. 24 No. 1 (2026)

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Articles Published in This Issue

Explore peer-reviewed research articles published in this issue.

researchpp. 1–12

Travel Cost Method for Valuing Destinations and Atractions: The Paradox of Muslim-Friendly Tourism

This study compares the economic value of two tourist sites: Al-Jabbar, a single attraction, and the City of Semarang (CoS), a multi-attraction site, using the Travel Cost Method (TCM). The results show a significant difference in consumer surplus, with CoS generating about Rp. 6,289,308 per visit, far exceeding Al-Jabbar

Keywords
Travel cost method Economic valuation Tourism destination Attractions
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researchpp. 103–117

Bridging the Green Gap: Fintech Adoption and Eco-Conscious Luxury Booking Behavior among Generation Z and Millennials — A Systematic Literature Review

This systematic literature review examines how fintech-enabled sustainability features influence eco-consciousness on luxury hotel booking intentions among young travelers (Gen Z and Millennials). This review revealed three main themes discussed in the literature: Eco-consciousness of young travelers, which emphasizes how ecological values, awareness shape sustainable travel intentions; Luxury hotel booking intentions, which highlights the influence of perceived value, service quality, Corporate Social Responsibility, and sustainability on booking behavior of young travelers; and…

Keywords
Eco-consciousness Fintech Luxury hotel booking intentions Young travelers Systematic literature review
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researchpp. 13–35

The Impact of Travel Motivations on Destination Loyalty: The Mediating Role of Tourist Satisfaction among Russian Tourists in Post-Pandemic Sri Lanka

The recovery of global tourism after COVID-19 has renewed interest in understanding international tourists' motivations and behavioral intentions. This study investigates how push and pull travel motivations influence tourist satisfaction and destination loyalty among Russian tourists visiting Sri Lanka in the post-pandemic period. Data were collected from 384 Russian tourists and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both push motivations (β = 0.165, p < 0.01) and pull motivations (β = 0.662, p < 0.001) significantly…

Keywords
Destinations loyalty PLS-SEM Post-pandemic tourism Russian tourists Satisfaction Travel motivations
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researchpp. 36–50

Experiential Marketing and Tourist Satisfaction on Tourist Buses: A Comparison between Jakarta, Indonesia and Hainan, China

Tourist buses are defined as a mode of land transportation designed explicitly for the needs of tourists by providing facilities that provide comfort, safety, and entertainment. The purpose of this research is to compare the effects of experiential marketing on visitor satisfaction with regard to bus transportation in Indonesia and Hainan. China. This study use a quantitative methodology and Smart PLS 3.2.9 for SEM analysis. Questionnaires with a sample size of 300 respondents were sent as part of the data collection method used in this study. Study conduted in Indonesia and Hainan showed…

Keywords
Tourism bus Experiential marketing Travel satisfation
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researchpp. 51–65

Assessing the Impact of Goods Receiving and Storage Issues on Warehouse Operational Effectiveness: Evidence from Belviu Hotel Bandung

Warehouse management is a crucial part of supporting smooth hotel operations. This study was conducted to analyze problems that occur in the process of receiving and storing goods at the Belviu Hotel Bandung warehouse and their impact on warehouse operational effectiveness. The research method used was descriptive qualitative with data collection techniques through observation, interviews, and documentation. The research findings identified several major challenges, including discrepancies in the quantity and condition of goods upon receipt, inadequate warehouse infrastructure, and an…

Keywords
Goods receiving Goods storage Operational effectiveness Warehouse
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researchpp. 66–88

Tourism as Soft Power: Political Crises and Nation Branding in the Philippines (2008–2025)

This study examines the relationship between political crises and international tourist arrivals to the Philippines (2008–2025) using multi-country Interrupted Time Series Analysis (ITSA). Major events—including the 2010 Manila Hostage Crisis, 2012 Scarborough Shoal standoff, 2013 Taiwanese Fisherman Incident, and 2017 Marawi siege—are analyzed across key source markets. Descriptive patterns indicate short-term bilateral fluctuations aligned with crisis events, particularly in markets directly involved in diplomatic disputes. However, ITSA's estimates do not detect statistically significant…

Keywords
Tourism Soft power Nation branding Political crises Public diplomacy
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researchpp. 89–102

Classifying ASEAN Tourist Markets for Indonesia’s Tourism Strategy

This study examines the expenditure behaviours of international tourists from ASEAN nations in Indonesia employing the Boston Consulting Group (BCG) Matrix to categorise countries according to market growth and relative market share. Data from the Indonesian Central Bureau of Statistics (2023–2024) indicates that Malaysia and Singapore are the primary providers to tourism earnings, but Brunei, Thailand, and the Philippines exhibit notable increase. The research classifies countries into four quadrants: Stars (Malaysia, Philippines, Myanmar, Vietnam and Thailand), Cash Cows (Singapore), and…

Keywords
ASEAN tourist BCG matrix Tourism strategy Tourist expenditure
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