Vol. 23 No. 1 (2024)

This research aims to prove the hypothesis regarding the factors that influence digital transformation in public services in of Banda Aceh and Jambi using the TAM framework with the variables usefulness, attitude toward, ease of use, and social influence. This research uses a quantitative descriptive method with data sources from questionnaires distributed via Google Form with 200 respondents and data processing using SMART PLS3 software. The research results show an R-square value of 0.671. It can be concluded that the interpretation of the level of user satisfaction in Banda Aceh and Jambi…

A primary challenge associated with the implementation of educational support systems is the establishment of student trust in the systems themselves. Trust is a critical factor in the acceptance and use of AI-enabled systems, as it reduces uncertainty and the perception of risk associated with new technology adoption. A literature review of existing studies on trust in AI-based systems is needed to provide a solid foundation for future studies. This research aims to identify gaps in the literature regarding the establishment of user trust in AI-based educational systems by exploring the…

Companies need to boost sales to draw in clients and influence their purchase decisions at a time when business rivalry is becoming fiercer. As technology develops, many businesses develop new ideas to boost sales through more effective digital marketing, such as viral and influencer marketing tactics. In addition, companies need to use technology strategically to modify their marketing campaigns based on the tastes and actions of their target audience. This study will ascertain how taste, influencers, and viral marketing affect consumer decisions. The people who shop at Roti Keset Condet are…

Kampung sepatu Cibaduyut in Bandung is known as a Cibaduyut shoe village and as a residential area with dominant shoe industry activities. Knowledge of shoemaking was preserved from generation to generation in this village. Kampung Cibaduyut had business relationships with branded shoe entrepreneurs, including export shoe brands in Bandung such as Tegep Boots and Exodos57. Through these relationships, the basic knowledge network of kampung sepatu Cibaduyut could develop to reach the global market. This study aims to explore the architectural spaces (artifacts) and human actors who play an…

Benjamin Reilly is a professor of political science and international relations at the University of Western Australia. Benjamin previously served as dean of the Sir Walter Murdoch School and was director of the Centre for democratic institutions at the Australian National University (ANU). Benjamin is also an expert in the Australian government, the United Nations, and other international organizations. As a professor of political science, Benjamin was invited to various scientific forums to speak at well-known campuses, such as Harvard, Oxford, and Johns Hopkins. Publicizing scientific…

Since 2015 until 2022, there has been a surge in cases of sexual violence in the educational environment. Based on data compiled from SIMFONI PPA (Online Information System for the Protection of Women and Children), approximately 21,000 cases of sexual violence were recorded in the educational environment in 2022. This violence also occurs in the realm of higher education, and unfortunately, the handling of sexual violence in higher education institutions still relies on manual methods, leading to convoluted processes. As a result, very few victims report incidents due to the complexity of…

This research article investigates the impact of the Internet on language development and digital linguistics in Indonesia. It explores the search frequency and familiarity trends of Indonesian words and phrases, examining their connection to social change and identity. The study utilizes the Google Trend platform to collect data from 2018 to 2023, capturing the prevalence of the Indonesian language in Google searches. The research incorporates a comparative analysis of online data from social media, incorporating ethnographic interviews with 30 participants, and conducting a comprehensive…

There has been an increasingly dominant use of technology in education institutions, yet limited studies holistically investigate the utilization of technological applications in tourism vocational high schools. This research explored the synchronous and asynchronous technological applications used and the challenges experienced by teachers and students of a tourism vocational high school in Indonesia, mainly in hotel and culinary online classrooms. This research employed a qualitative approach. Data were collected by observing four classes in two vocational schools in Yogyakarta and Bali.…

With increasingly rapid advances in technology, many companies are innovating in online sales to increase consumer convenience in ordering food. Currently, competition between companies is getting tighter, encouraging companies to continue to improve service quality in order to gain repeat purchase interest from customers. This research was conducted to explore the influence of electronic service quality, including aspects such as website design, customer service, security/privacy, and fulfillment, on customer satisfaction and repurchase interest in the McDonald's application. The research…

The purpose of this study is to analyze the role of virtual experiential marketing and brand trust in brand loyalty among virtual try-on cosmetic filter users in Indonesia. An online tool made using Google Forms and shared on social media was used to perform the research. SEM-PLS was the statistical method employed to examine 287 convenience sample data. The results showed that virtual experiential marketing has a positive impact on brand loyalty, and brand trust has a positive impact on brand loyalty. The study recommends the most effective indicators of virtual experiential marketing,…

This experimental study explores how Generation Z and Y in Indonesia interact with Museum MACAN’s TikTok content, using eye-tracking to understand engagement with cultural content on this pivotal platform. Participants undertook tasks of varying lengths (120, 300, and 180 seconds) to reflect different engagement scenarios, with metrics like Participant Quality Grade (PQG), test duration, browser dimensions, K-factor, gaze, and fixation counts assessing interaction depth. Results indicate high engagement levels, with quality ranging from good to excellent and a noted preference for focal…